Men’s Swimwear Trends & Why Choose LanTeng: A Strategic Edge in Export Markets
2025-2026 Key Trends in Men’s Swimwear
Performance Meets Fashion – Athleisure-inspired prints (color-blocking, sporty stripes) dominate performance swimwear, while tropical botanicals and retro patterns lead resortwear. Knitted swim briefs now favor subtle tonal prints for a sleek look, while woven board shorts embrace bold all-over prints for street-to-beach versatility.
Sustainability-Driven Designs – Eco-conscious buyers prioritize quick-dry recycled fabrics (e.g., REPREVE® yarns). LanTeng offers certified green materials without compromising print vibrancy.
Matching Sets = Higher AOV – Brands bundle printed swim trunks + coordinating board shorts (e.g., same palette, contrasting scales) to boost retail margins.